Dockside on the Peninsula
Client
Jones Lang LaSalle, Capital Markets
Year
2026
JLL represented the sale of Dockside on the Peninsula, a premium waterfront property in downtown Charleston, SC. The following branding, offering memorandum, and video were created for Dockside on the Peninsula to appeal to potential investors and highlight the property’s main selling points.
Branding
The Charleston coast was the inspiration for the look and feel of Dockside on the Peninsula. The combination of the logo’s serifed display font and the color scheme of blues, teals, and tan hint at the city’s waterfront location and overall Southern charm. Dockside’s look and feel hits a balance between the amusement of Charleston and the professionalism expected with high-end investment sales.
Inverted diamond shapes are used in the logo and as a motif throughout pieces for Dockside on the Peninsula. The shape of this diamond was inspired by the architecture of Charleston’s Cooper River Bridge, a defining structure of the city.
Offering Memorandum
The Dockside on the Peninsula offering memorandum goes over all aspects of the property, the area it’s located in, and the reasons that make the property a strong investment for potential buyers.
In order to keep the information within this offering memorandum confidential, all facts, figures, and datapoints were replaced with placeholder text.
A number of maps in this offering memorandum needed to highlight a large quantity of properties surrounding Dockside on the Peninsula, presenting an opportunity to enhance the user experience with interactive elements on the digital version of the piece.
Click on a category to see what attractions are near Dockside on the Peninsula.
Hover over a property call out on the map to highlight that property’s data on the table.
Video
The sellers of Dockside on the Peninsula had 360° drone footage showcasing the property and surrounding area. This video was created from that footage, including motion graphics to call out the primary selling points and to reinforce the brand. This video is embedded in the offering memorandum.