Queens University Admit Packet
Client
Queens University of Charlotte, Office of Admissions
Year
2025
Admittance to a university is a moment worth celebrating, and the Queens University admit packet needed to be worthy of celebration — and within budget. The admit packet is also an opportunity to seal the deal and encourage students to commit to Queens over other universities where they may have been admitted.
Good news comes in good packages. The admit packet comes in a branded envelope that hints at the exciting news within.
To show that this is the real deal, the admittance letter strikes a more formal tone, using the university’s official gold seal. It is printed on a thick, high quality paper to signify its importance.
A Z-fold brochure has a double purpose: to go over key selling points to encourage students to choose Queens as their university and to create a photo moment that encourages sharing on social media.
Admitted students receive easy-to-mail swag so they can proudly show off the university: a sticker sheet and mini pennant which can proudly be displayed.
A postcard-sized handout gives a clear call to action and information on how admitted students can commit to Queens. This small size and checkbox format makes it easy to stick on the kitchen fridge and stay on track of next steps.
Almost as important as selling the university is selling the city that admitted students would be living in for the next four years. This Charlotte visit guide highlights the exciting things that the city itself has to offer in an exciting map format that can double as dorm room decor.